Helpful Info

Tips + Tactics

A crisis can occur at any time. Use these 3 tips to bolster your company’s social media apology during a crisis.


News headlines can provide the most valuable PR lessons. Here’s a look at some of the most teachable moments in 2017.


Burger King made a PR push by surprising competitor chain, McDonald’s, with a holiday gift this year. Watch this video to learn more.


Check out these 8 PR New Year’s Resolutions.


Timing is the key to handling a PR crisis, but what if your communications lead is off the grid?


Timeline of a crisis: How Equifax botched its breach.