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Blink Prime – Annual subscription with automatic renewal to Blink OnDemand Crisis PR planning software with full account administrative privileges.
Every major project needs a team lead. Having a single person direct a company’s crisis PR response ensures a clear chain of command, consistent messaging, iteration control and unswerving attention to objectives.
In the Blink OnDemand Crisis PRTM software model, the Blink Prime user is that team lead. They serve as “control central” during the crisis planning and response process. Each Blink Prime seat provides this power user with:
- Account admin privileges such as activating crisis response team members, assigning system permissions, emailing crisis team members
- Exclusive content editing and curation capability
- Cloud-based, 24/7 access to the world’s first crisis PR planning software
- Proprietary methodology for identifying, ranking threats to your business
- Proven model that leads you through the crisis planning process step-by-step
- Dozens of helpful worksheets, templates and exercises
- Social media guidelines and best practices
- Referrals to useful value-add, third party resources
- Minute-by-minute agenda for desktop crisis simulation exercise
- Logistics checklists for a crisis command center, media briefing room
- Interview pointers, reporter FAQs for spokesperson media training
- Sample copy for media relations materials covering the 8 major threat types
- Hour One Activities list to jump-start the crisis PR response effort
- And much, much more…
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